One Woman’s Mission to Rethink Toothpaste


Hi, I’m Nicola the founder of Halo Toothpaste.


I’m a first-generation Vietnamese woman, born and raised in East London, UK. For most of my career, I worked in luxury retail management for some of the biggest names in the fashion industry. On the outside, it looked glamorous. But behind the scenes, it was long hours, demanding shifts, and a growing sense that something wasn’t sitting right with me.


Over time, I began a personal journey into mindfulness, minimalism, and conscious living. I was trying to find a sense of peace in a world that moves too fast. I started paying more attention to what I was putting in and on my body, reading the labels on everyday products and doing the research most of us are too busy to do.


Working in retail also opened my eyes to the sheer amount of waste created in our everyday routines. The excess packaging. The overproduction. The throwaway culture. It made me question: what am I contributing to and what can I change?


One thing that stood out was toothpaste.


I often wanted to brush my teeth during long shifts, but carrying around a messy tube wasn’t practical. And the more I learned about traditional toothpaste, the more disturbed I became.


Harsh chemicals. Fluoride concerns. Billions of plastic tubes ending up in landfill.


I couldn’t unsee it.


So I created a better option. Something clean, conscious, and convenient. A toothpaste that cared for both people and the planet.


That’s how Halo Toothpaste was born.


A small change with a big impact.


Because when you know better, you do better.


Why I Created Halo

Like many people, I care about what I put into my body and how my choices affect the world around me. But there weren’t many brands that felt aligned with both.

I wanted a better way to brush.

One that uses dentist approved, fluoride-free Hydroxyapatite to rebuild enamel.

One that’s plastic-free and mess-free

One that’s convenient for you to take anywhere and be able to brush you teeth anytime.

One that actually works and looks good on your bathroom shelf

Halo is for people who care. Just like you.

Our Mission

To help people smile with confidence and with purpose.

At Halo, we believe oral care should be:

Safe – made with ingredients you can trust

Sustainable – with no plastic tubes and zero-waste packaging

Simple – no mess, no confusion, just chew and brush

Together, we’re brushing with meaning.

The Problem with Tubes

1.5 billion toothpaste tubes are thrown away each year.


Most are made from plastic that can’t be recycled — and end up in oceans or landfill, taking up to 500 years to break down.
It’s time for a better option.


Our Solution

Tablet Toothpaste. No Tube. No Waste.

Small but mighty, our toothpaste tablets are:

Plastic-Free – packaged in recyclable pouches
Travel-Friendly – no spills, no limits
Eco-Conscious – less water to produce, zero mess
Effective – backed by science, powered by Hydroxyapatite
Naturally Fresh – no synthetic foaming agents or harsh chemicals

Just chew, brush, and smile.

What’s Inside Matters

Our ingredients are carefully chosen for their performance and purity:

Hydroxyapatite – strengthens enamel
Peppermint & Menthol – a fresh, clean feeling
Limonene – lifts stains naturally
Kaolin Clay – gentle polishing power
Potassium Citrate – protects sensitive teeth
Coconut-Derived Cleanser – foams without SLS